Mary Carnes /
Portfolio
Novel/
Chocolate Branding
& Packaging

Novel

Luxury chocolate bar packaging, inspired by the spirit of abstract expressionist art.

The same way the artists of the abstract expressionist movement explored deep human emotion too intense for representational art, Novel’s gourmet chocolate bars induce emotions and moments that are almost impossible to name. Each flavor’s packaging abstractly represents the unique emotion that the flavor is named after.

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